- The Ten Principles of Privacy
- Application of the Ten Principles – How We Treat Your Personal Information
i) The Kind of Information We Collect
ii) How We Use Your Information
iii) When We are Permitted to Disclose Your Information
iv) With Whom We May Share Your Information
v) How We Safeguard Your Information
vi) Web Site Security
vii) Accessing and Amending Your Information
viii) Opting Out
ix) Web Site Usage Information and Cookies
- Questions, Concerns and Complaints
Royal LePage provides a variety of products and services to the public, including but not limited to: real estate franchise services, real estate brokerage services, real estate agency services, advising with respect to real estate purchase and sale, property leasing, property management, and other real estate advisory services.
In the course of providing these products and services, Royal LePage may collect, with consent, certain personal information about its clients, employees and Royal LePage brokers and agents.
“Personal Information” means information about an identifiable individual. This may include, without limitation, the individual’s name, home address, age, income, credit history or other financial information, credit card information, personal preferences and other information about his, her or their family. Business contact information is also personal information, but consent is not required to collect, use or disclose this information for the purpose of communicating or facilitation communication with an individual in their business capacity.
This web site is governed by Canadian law. If you are located in a jurisdiction outside of Canada and have questions on the application of the laws of your country to our collection, use or disclosure of your personal information, then please contact your local privacy commissioner or data supervisory authority.
2. The Ten Principles of Privacy
The following ten principles govern our actions as they relate to the collection, use and disclosure of Personal Information:
Principle 1 – Accountability
Royal LePage is accountable for all Personal Information in its possession or control, including Personal Information transferred to third parties for processing.
Principle 2 – Identifying Purposes
Royal LePage will inform you of the purposes for which it is collecting any Personal Information, before or at the time the information is collected.
Principle 3 – Consent
As required under Canadian law, Royal LePage will obtain your consent before or when it collects, uses or discloses your Personal Information.
Consent can be express or implied. In certain cases, consent may be given through an authorized representative. You may withdraw your consent at any time on reasonable prior notice (subject to any legal or contractual restrictions of which you will be informed). In certain exceptional circumstances Royal LePage may collect, use or disclose Personal Information without your knowledge or consent where such collection, use or disclosure is permitted or required by law.
Principle 4 – Limiting Collection
The information collected by Royal LePage will be limited to those details necessary for the purposes we have identified to you or to perform the services you have requested. Information will be collected by fair and lawful means.
Principle 5 – Limiting Use, Disclosure and Retention
Personal Information will only be used or disclosed for the purpose for which it was collected unless you have consented to use or disclosure for other purposes. Personal Information will be handled in accordance with our document retention policies and will generally only be retained for the amount of time needed to fulfil the purpose for which it was collected, unless a longer period is required or permitted under applicable law.
In certain exceptional circumstances, Royal LePage may have a legal duty or right to collect, use or disclose Personal Information without your knowledge or consent with respect to matters that concern the company’s or the public’s interest.
Principle 6 – Accuracy
Royal LePage will keep Personal Information as accurate, complete and current as necessary to fulfil the identified purposes for which it was collected. You may have this information amended or supplemented where it is found to be inaccurate or incomplete.
Principle 7 – Safeguarding Personal Information
Personal Information is safeguarded using measures appropriate to the sensitivity of the information.
Principle 8 – Openness
Royal LePage will make information available to its clients, employees and Royal LePage brokers and agents about the policies and procedures Royal LePage uses to manage personal information. You have access to this information through our Web site, or through alternate means if requested.
Principle 9 – Access
Upon written request, you will be informed of the existence, use and disclosure of your Personal Information, and will be given access to it, except where prohibited by law. Royal LePage will respond to such requests as efficiently as possible. If Royal LePage is prohibited from providing such access we will explain the reasons for the lack of access, except where prohibited by law.
Principle 10 – Challenging Compliance
3. Application of the Ten Privacy Principles – How we treat your personal information
The Kind of Information We Collect
Royal LePage gathers and uses Personal Information in order to provide you with the products and services you have requested and to comply with applicable legislative requirements. The following is a representative list of the types of information that we collect:
- information about real property that you own as required to effectively market, sell or rent properties on your behalf;
- information about you, real property searching criteria, and real property that you own to locate, assess, and qualify properties for you;
- information about you to evaluate independent broker applicants; and
- information required to otherwise provide professional and competent real estate services to clients and to ensure that you are satisfied with the products and services we have provided.
How We Use Your Information
At Royal LePage we use Personal Information for the following purposes:
- to verify your identity;
- to market your real property for sale or lease;
- to assist you in finding real property for sale or lease, including to match you with a Royal LePage agent or brokerage;
- to communicate with you in order to provide you with our products and services, which includes providing you with updates about our services and offering you additional products or services that you may be interested in;
- for inclusion in documentation relating to your particular real estate transaction;
- to monitor our level of service and report back to you to ensure your satisfaction with the provision of our services; and
- to consider your application for employment or engagement as a Royal LePage agent.
We will only use Personal Information for the purpose that we have disclosed to you and for which you have provided your express or implied consent, unless use for another purpose without your consent is permitted or required under applicable law. If we want to use your information for a different purpose, we will notify you and ask for your consent first.
When We are Permitted to Disclose Your Information
Royal LePage is obliged to keep your Personal Information confidential except under the following circumstances:
- When Authorized by You
Many of the services offered by Royal LePage require us to obtain Personal Information about you in order to perform the services you have engaged us to provide. For example, in the course of your search for real estate, we will share your contact information with prospective Royal LePage agents and brokerages to assist you.
We will always obtain consent from you first, and we will never use the information for purposes other than those we have told you about unless use for another purpose without your consent is permitted or required under applicable law.
You may withdraw your consent at any time on reasonable prior notice, subject to any legal implications (which we will inform you about). In some cases, if you do not consent to our use or disclosure of certain Personal Information, we may be unable to continue to provide all or part of the services you have requested.
- When Required by Law
The type of information we are legally required to disclose usually relates to government tax and financial transaction reporting requirements. However in some cases, such as under a court order, we may be required to disclose certain information to persons specified in the court order. We will only provide the specific information requested and only upon being satisfied that the authorities have legitimate grounds to request the information.
- When Permitted by Law
Canada’s privacy legislation has provided for certain situations where Royal LePage is legally permitted to disclose Personal Information without your consent. Examples include situations involving the collection of debt in arrears, medical emergencies, or suspicion of illegal activities.
With Whom We May Share Your Information
- Real Estate Brokers, Agents and Employees
- Royal LePage Third Party Suppliers and Service Providers
In some cases our service providers may be located outside of Canada in countries where the law provides for a different level of protection for Personal Information than that which is available under Canadian law. If you would like to obtain more information about our policies and procedures regarding the use of service providers located outside of Canada, please contact our Chief Privacy Officer at the address listed in Section 5 below.
- Sale of Business
We may disclose your personal information to a third party and their professional advisors in connection with a sale, merger or other disposition (whether of assets, stock or otherwise) of our business. In this event we will require that the information be maintained as confidential and only used for the purposes of evaluating and completing the transaction.
How We Safeguard Information
Royal LePage has organizational, technical and physical controls in place that are designed to maintain the security of its information and information systems. Files containing Personal Information are stored according to the sensitivity of the information contained therein. Appropriate controls (such as restricted access) are placed on our computer systems and data processing procedures. Physical access to areas where Personal Information is gathered, processed or stored is limited to authorized employees and contractors.
When you telephone a Royal LePage agent or employee to speak about your file, you may be asked for some Personal Information to identify you. This type of safeguard is designed to ensure that only you, or someone authorized by you, has access to your file.
As a further means of safeguarding your Personal Information, we follow commercially reasonable document retention practices and securely destroy your Personal Information once the purposes for which we collected it have been fulfilled, unless a longer period is permitted or required by law.
Third Party Web Sites
In order to serve you better, Royal LePage offers clients access to certain information about third party products and services through links on this web site to other third party web sites, including social media web sites. Royal LePage is in no way responsible and cannot guarantee the content or privacy of other web sites linked to www.royallepage.ca.
Accessing and Amending Your Information
You have the right to access the Personal Information we keep about you and have the right to verify or amend the information if it is shown to be inaccurate or incomplete. If you would like to view the Personal Information held in your file, please make a written request to the Chief Privacy Officer at the address listed below, under “Questions, Concerns and Complaints”. We will respond to your request as efficiently as possible. Please note that we will request Personal Information from you to verify your identity before providing you with access. Please also note that your right of access is not absolute; there are circumstances under which we may refuse access as provided under applicable law.
Should you wish to withdraw you consent to our collection, use or disclosure of your Personal Information, please contact the Chief Privacy Officer at the address, phone number or email address provided at the end of this document. While we can accommodate your request in respect of the promotional materials you receive from us, if you wish to withdraw your consent for the other business purposes for which we collect, use and disclose your Personal Information, we may not be able to provide our services to you that are based on the use and disclosure of this information.
Web Site Usage Information and Cookies
Royal LePage may collect information about your usage of this web site. For example, our web servers may record certain information automatically when you visit the web site. Some of this information collected is anonymous. This web site information is collected using “cookies” (discussed below) and might include the pages you visited, your IP (Internet Protocol) address and other site usage statistics. This information is used for research and analytical purposes only (like evaluating how many visitors our web sites receive or which pages they visit most often). This aggregate data may be disclosed to third parties, but never with personally identifying information.
Cookies are small text files that contain a unique identification number that allows our computers to identify your web browser (but not you) each time you visit our web sites. The information helps Royal LePage improve the functionality of the site and enhance the navigation and security of your session. Most major web sites use this technology and most browsers are set up to accept them.
You may configure your browser to notify you when you receive a cookie, and you may refuse to accept them entirely. However, if you refuse to accept cookies, you may limit the functionality that we can provide to you when you visit our site.
5. Questions, Concerns and Complaints
Chief Privacy Officer
Royal LePage Real Estate Services
39 Wynford Drive, Suite 200
Toronto, Ontario M3C 3K5